I can’t quite believe this is my first blog of fourth year – considering it’s the middle of week nine… What can I say, time has flown by.
Over the last couple of weeks, my every waking minute (and some of the asleep ones too) has been taken up by ‘Me, Myself, and I’ a university brief set by Elastic Creative, an Edinburgh based Graphic Design company (see my blog about them here – https://susannahsdesignblog.wordpress.com/2014/02/10/an-elastic-fantastic-day-out/)
The brief required us to create a minute long self-promo video, the idea being we could use this content to grab employers attention once we graduate in the not too distant future (hush, we don’t dwell on this). It was quite a challenging process coming up with an idea, as getting my 22 years of personality accurately summed up in 60 seconds wasn’t quite as easy as I first thought.
After I considered a number of ideas (and quickly rejected them) I came up with using the concept of ‘Luck.’ I remembered a quote my Granda always mentioned, ‘The harder you practice, the luckier you get,’ and when I thought about it, I realised that it applied to me. I’ve always been game to try new things, work really hard, and push my own boundaries, and subsequently – opportunities have come my way.
I used the versatile visual language of playing cards in order to get my concept of being a ‘Lucky Designer’ across, and I think I’ve done so fairly successfully. This project has taught me a lot about After Effects software, and I think I have come along quite a lot since my Square Meals animation I produced this time last year. I think I’m finally closing that gap between what I wish my animations to look like in my head, and what I am actually technically capable of producing.
Watch ‘A Film About Luck’ below, and if you’re looking for a lucky Junior Designer, give me a bell!